News

Why do so many people still use it? The widespread use of traditional aqueous creams for babies is something that continues to puzzle many in the natural and organic personal...

The Pure Beginnings Baby competition is a search for a baby to represent each of our baby care products. We are looking for all the gorgeous babies out there from birth...

Aloe Vera has become known over the centuries for a variety of healing powers. The benefits however are not just an old wives’ tale. These healing qualities are medically recognized...

“Science is beginning to uncover the critical relationship between good bacteria living on the surface of the skin and a healthy skin. So the “kill all” approach may well be...

Baobab has as many antioxidants as goji berries, and more calcium than milk. It has more iron than red meat, more potassium than a banana and more magnesium than spinach....

The #nomakeupselfie campaign epitomises what can be done when people, social media and a strong belief system come together. We now live in a world where our collective voices can...

Can 16 000 Studies of SLS Be Wrong? SLS (Sodium Lauryl Sulfate) is the most commonly used foaming agent in baby care and cosmetic products. Variations include Sodium Laureth Sulfate...

Bamboo is better for the earth Replacing disposables with bamboo material can have a major effect on the rate of deforestation of hard­wood forests. Bamboo fibre is a far superior...