Sensitive Baby

Introducing

OUR NEW SENSITIVE BABY CARE RANGE

Ultra Gentle + Microbiome Friendly

We understand that the choices parents make for their newborns are incredibly important, especially when it comes to skincare.

A baby’s skin is 30% thinner than an adult’s and far more susceptible to irritation and imbalance.

Additionally, the skin microbiome plays a crucial role in immune system development and overall skin health. That’s why we are excited to introduce two new additions to our Pure Beginnings range, specifically designed to provide the gentlest care for a baby’s delicate skin:

These Sensitive Baby formulas offer enhanced microbiome-optimised care that protects and nurtures baby’s skin from the very beginning.

SHOP SENSITIVE BABY

The Importance of a Healthy Skin Microbiome

The skin microbiome consists of beneficial bacteria that help protect against pathogens, regulate immune responses, and maintain hydration.

However, factors such as harsh soaps, synthetic fragrances, and environmental pollutants can disrupt this delicate balance, leading to increased sensitivity, dryness, and irritation.

Babies born via caesarean section may experience additional challenges, as they miss out on beneficial bacteria transferred during vaginal birth. Studies show that these babies have a delayed colonisation of healthy microbes, making microbiome-supportive skincare even more critical for their early development.

Pure Beginnings microbiome optimised care formulas are specifically formulated to protect and nurture the skin microbiome and help establish a healthy skin microbiome from birth.

• Probiotic + Prebiotic Ingredients

Supports the skin microbiome
• Natural Plant Oils

Nutritional benefit for both the skin and microbiome
• Ultra Gentle Surfactants

Does not strip skin of its natural oils
• pH Balanced

Creates an optimal environment for the skin microbiome

• Allergen & Fragrance Free

Limits skin and microbiome irritation
• Clinically Tested on Sensitive Skin

Ensures a skin-friendly formula
• Certified Organic

Guarantees product safety and purity

Sensitive Baby Ultra Gentle Cream Wash

Gently cleanses without drying, preserving the skin’s natural protective barrier.

• FRAGRANCE & ALLERGEN FREE

• GENTLY CLEANSES WITHOUT DRYING

• PROTECTS SKIN BARRIER

BUY NOW

Sensitive Baby Moisturising Body Cream

Deeply nourishes and hydrates, enhancing the skin barrier for lasting protection.

• FRAGRANCE & ALLERGEN FREE

• NOURISHES DRY SKIN

• ENHANCES SKIN BARRIER

BUY NOW

For a complete microbiome-optimised routine, we recommend these products to parents as a full skincare solution for their newborns, as well as babies experiencing sensitivity issues.

By choosing microbiome-friendly care, parents can give their babies the best start in life, particularly those born via caesarean section, who may need extra microbiome support in their early weeks.