News

Pure Beginnings, South Africa’s most trusted Organic Baby and Kids brand, has re-launched their adult hair and body care line with new and improved formulas and upgraded branding under the sub-range Organic...

What is nappy rash? Nappy rash is inflammation and irritation of the skin around the buttocks, genitals and perianal area. It may spread as far as the inner thighs and...

LIMITED EDITION, RUBY THE RHINO, FUN TIME KIDS WASH In collaboration with Project Rhino KZN, Pure Beginnings is excited to launch it’s Limited Edition, Ruby the Rhino Fun Time Kids...

We have just returned from our third international trade show and each time we return, we’re elated at the response to our brand and the many businesses interested in partnering...

Our Fun Time Bubble Bath with organic aloe, which forms part of the Organic Kids range, continues to be one of the best selling products across the baby and kids line....

The majestic baobab is by far the most iconic tree of the African bush. There are nine species with two native to Africa. These giants can grow to be a 1000...

Pure Beginnings, South Africa’s first certified and most trusted organic baby brand, has been shortlisted for two prestigious awards for its SOOTHING TEETHING GEL by the Mama Magic Baby Expo.  The product was announced...

Pure Beginnings, South Africa’s most trusted Organic Baby brand, is very proud to announce that it is the first South African Baby & Kids line to be certified organic with...

Earth Day takes place on the 22nd April every year and is a global movement to protect the planet and secure a sustainable future. To celebrate Earth day and environmental awareness...

The unique combination of ingredients which form the  ORGANIC CARE COMPLEX work to nourish and hydrate the skin, soothe and calm inflammation and anti-oxidants defend against environmental stress.  The complex...

SAFE TO USE ON CHILDREN INCLUDING SMALL BABIES At Pure Beginnings we strive for the highest percentage of natural ingredients in all our products. Our Insect Repellent is 100% Natural, which means...