News

The words mineral oil, paraffinum and petroleum don’t sound like they belong in cosmetic and skincare products, do they? They certainly don’t evoke feelings of nourishment, health or healing either....

Do you ever stop to think whether there is a safer, more effective natural remedy for the common ailments we experience every winter? If not, we’re glad you’re reading this!...

If you missed Part 1 and 2 in our series on Baby Massage, click here to read about the background and importance of baby massage, and for step by step...

At Pure Beginnings we are constantly on the hunt to bring you safer alternatives to store-bought products. During the colder months when the dreaded winter bugs enter the home, it’s...

Did you know that the order in which ingredients are listed on a product start from the most used to the least?  Next time you’re in a grocery store, grab...

Most babies love water. This makes sense since water was all they knew for their first 9 months. For most new parents, bathing a newborn can be quite daunting. Take...

At birth… Congratulations, your baby is here! From your womb and into your arms, there is no better place to be. Babies are born with a luscious, thick, sticky substance...

If you missed Part 1 in our series on Baby Massage posts, visit it here to get the background and importance of baby massage. “How to Guide” From the start,...

The benefits of baby massage are becoming increasingly evident in infant and childhood development circles. And hey, who doesn’t love a little pampering? By taking the time to massage your...

Are you an ingredient watcher? As well-informed as anyone can be, it sure can get confusing. Between abbreviations, confusing scientific names, numbers, codes and unpronounceable words, how are we to...

What’s in a (Regular) Wet Wipe? The wet wipe industry is paramount. Besides the baby industry, wet wipes are commonly found in the handbags and cars of most parents (for...

Cape Town has not experienced a drought like this in over 100 years! It goes without saying that significant consideration must be given as to how to reduce water usage...