News

The benefits of baby massage are becoming increasingly evident in infant and childhood development circles. And hey, who doesn’t love a little pampering? By taking the time to massage your...

Are you an ingredient watcher? As well-informed as anyone can be, it sure can get confusing. Between abbreviations, confusing scientific names, numbers, codes and unpronounceable words, how are we to...

What’s in a (Regular) Wet Wipe? The wet wipe industry is paramount. Besides the baby industry, wet wipes are commonly found in the handbags and cars of most parents (for...

Cape Town has not experienced a drought like this in over 100 years! It goes without saying that significant consideration must be given as to how to reduce water usage...

We love to see the growing trend in the use of natural and organic products. But what sets us apart from many other companies labelling their skincare products natural and...

While the new year brings with it a wonderful opportunity to start a new year afresh mentally, emotionally and physically, it is hard to reach the end of the month...

Dealing with difficult skin conditions in babies and children can be an emotionally and mentally exhausting process for both parent and child. While some skin conditions can be cleared up...

Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their first natural sunscreen. With 100% natural mineral filters, water resistance, broad-spectrum...

To celebrate our tenth full year of trading, we hosted 40 moms and their baby’s for a fabulous morning of spoils at Bellevue Café in Kloof on the 12th September 2017. The...

There isn’t anything quite like a newborn baby. Their beauty, innocence and gentle perfection can take your breath away. Until birth your baby had everything she’s needed, tucked up and...

One of the most common questions that we were asked by mums at the recent Mama Magic baby show in Johannesburg was, “What can I use for dry skin on...

We are very proud to be shortlisted for five awards by the prestigious MamaMagic Parents Choice, Baby Essentials and Green awards. Our new Probiotic Baby Sensitive Body Cream and 100%...