Twenty years. Same principles.

Principles are easy to write down and expensive to keep. Ours have shaped every ingredient we've chosen, the suppliers we work with, and more than a few products we decided not to make.

What goes in is for your skin. What stays out is for the rest of you.

Every ingredient earns its place by what it does for skin. And a long list of others never gets near a bottle, either because Ecocert says so or because we've read the research ourselves and decided against it. That list has only ever grown.

Reducing the chemical load on a family is hard work in modern life. We'd rather carry some of it for you.

That's a harder way to formulate, but it's the only way we've formulated for twenty years.

We'd rather be noticed for the product.

We've never run elaborate marketing campaigns. That money goes into the formula instead, into better organic ingredients, and into reformulating whenever the science moves on. It builds a brand slowly. It builds a better product. And it's the reason that product doesn't have to be a luxury one. Safer, more effective, and usually recommended by someone you know.

Some of our best ingredients grow nowhere else.

Several of the plants we rely on are indigenous to Southern Africa, adapted to survive conditions nothing else could, which is exactly why they work so well. We buy them fair trade from rural community co-operatives. That income supports the households who harvest them, helps fund local schooling, and gives the land they live on a value worth protecting.

Everything we make is chosen to be better for the environment, and nothing has ever been tested on animals.